My name is Nic Rotondo and I've been designing art commercially, under the banner Optiflux for over 25 years. This site is sprawling, akin to an imagination. It serves as scaffolding for me to curate and display the art I make, and can make for you.
Sometimes not knowing what your intentions are can be the best way to create something original.
-- Rick Rubin --
Diggin' deep into the hard drives to gather these projects all in one place has been much fun. Branding, Logos, Posters, Web Ads, Packaging, T-Shirts, Motion Graphics & Video. Plus, Photography throughout, my perpetual hobby. Have a look around, and thanks for coming.
Every great journey begins where the map ends.
-- Unknown --
Home to the websites we make.
The four satellite sites you see below, are integrated pieces of Optiflux.com. At the same time, they're broken off on their own domains with bespoke content. In essence, sites within the site, and thus, extensions of our Portfolio. Also here, are all the sites we've made for clients as well as speculative and legacy sites. Click thru to learn more.
Chicago
Dusk 'til Dawn
A love letter to the city, uniting the cartography of Chicago with images of seldom captured corners of our town.
Gridwarz
These began in 1997 on Version 1 of Optiflux.com. This is an art site based on the 100-square grid. This latest incarnation in high-resolution.
theArktype
Examining ideas behind self-sustaining structures, survivalism, and innovative ways of presenting architecture on the web.
AudioTribe
This will evolve into my place to present original songs, spoken word pieces and sound collage with high edit counts. Skies the limit.
For every moment of triumph, for every instance of beauty, many souls must be trampled.
-- Hunter S. Thompson --
This is where the writing happens.
Notes, takes and essays, random thoughts, obits of note, Patron Saints, Fresh Daily links along with whatever else might fall under the written word. Also home to Strong Coffee, which seeks to assemble the best of the web.
